[BOOK|FB2] Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irreleva

Dating > Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Click on link to WATCH: ※ [BOOK|FB2] - Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - Link

Can you digitize activities to reduce costs? To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Can you truncate the number of parts or steps used in production by shifting the way things are made, as Ford did by introducing the assembly line?

The second part describes the four principles of blue ocean strategy formulation. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. However, the concepts behind the Blue Ocean Strategy such as the competing factors, the cycle, non-customers, etc.

BLUE OCEAN STRATEGY - Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Consider this your guide to creating uncontested market space--and making the competition irrelevant.

The whole idea of The Blue Ocean Strategy is to create uncontested market spaces that creates new demands and make the competition irrelevant. The book describes Red Oceans as known market places that have bloody competition among businesses trying to win customers. Here there is a fixed existing demand of which every company wants a share. The Blue Ocean on the other hand is an uncontested market place that creates demand for itself, which is not known to others. Focus is on creating, not competing. Instead of using competition as the benchmark companies focus on taking leaps ion value for customers. Idea behind value innovation if to break out of Value-Cost trade off. Reducing Costs : Reduced costs for the products are achieved by eliminating and reducing the factors that the conventional industry competes on. Best example to illustrate this is the case study of Ford Model T. Ford eliminated all factors like multiple colors and design variants and focused only on creating better cars for the masses. Identifying Blue Oceans : Identifying blue oceans needs managers and strategists of the company to brain storm on the strategy canvas. Watson : Watson computers introduced tabulators for businesses for the first time. They also introduced leasing pricing models which made it easy for businesses to own a tabulator. Dell : Dell on the other hand, found its blue ocean by changing the purchasing and delivery experience of the buyer. It allowed customization of the machines according to the needs of the buyer. It is evident from the above examples that blue oceans are not unleashed by technology innovation per se but by linking technology to elements valued by buyers. Strategy for Blue Ocean Implementation : Two views on industry structure are related to strategic actions. This view on strategy deals with making sure that the company is making money in the red oceans. Reconstructionist View : This view is based on endogenous growth. It focuses on creativity not systematic approaches. This view is responsible to find blue oceans for the company. Both the views towards strategy are necessary to assert the company is making money is also exploring new markets to remain competent in future too.